Context
University life is increasingly fragmented. Students often rely on separate apps for timetables, assessments, calendars, notes, weather, transport, and wellbeing, forcing them to constantly switch between different tools just to stay organised.
Conversations with 20 university students revealed that more than three quarters regularly used at least two planning apps. While each product solved an individual problem well, none supported the complete student journey. Managing academic life often meant managing multiple disconnected experiences.
This presented an opportunity to rethink what a student planner could become—not another feature-focused productivity app, but a unified academic companion designed around how students actually study.